The Air Jordan IV shoe was first released in 1989, designed once again by Tinker Hatfield. It became the first Jordan shoe released on the global market, with some exceptions. The Air Jordan IV cushioning sole and design helped to make the shoe an international bestseller. Spike Lee, the director/actor who helped in the ad campaign for the Air Jordan III, created the Can/Can't TV commercial. Lee also featured the Air Jordan IV in his movie Do The Right Thing in a scene where the character "Buggin Out" (played by Giancarlo Esposito) angrily confronts a bicyclist who accidentally bumps into him and scuffs his Air Jordan IV shoes. After the confrontation, Buggin Out promptly places his shoe on a fire hydrant and cleans it with a tooth brush. The Air Jordan 4 were on Jordan's feet when he made "The Shot" in Game 5 of the 1989 NBA First Round between the Chicago Bulls and the Cleveland Cavaliers. The Air Jordan Retro 4 in its widely sought out White/Cement color way is rumored to be a 2011 retro release.
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