The Air Jordan VII was released in 1991. Tinker Hatfield created the Air Jordan VII which had many similarities with the Air Jordan VI model. The Air Jordan VII was unique because it used some of the Nike Huarache technology to create a shoe that really stuck to the consumer's foot. The visible air sole, the Nike Air logo, and the yellowing soles all were no longer featured on the Air Jordan VII. The Air Jordan VII model is also commonly known as the "Hares" because the commercials promoting the shoe featured cartoon character Bugs Bunny. This was the first Air-Jordan in the line that did not have any distinctive "Nike Air" on the outer portions of the shoe. The "Nike Air" can be found on the in-soles. Nike was unhappy about this, but the designer, Tinker Hatfield, had a greater vision believing that the "jumpman" could stand on its own. A precursor to "Jordan Brand" about 6–7 years down the road. Today the "Bordeaux" dropped retailing at $150..go cop them thangs!!
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